This year, EEDA is focusing our year-end fundraising appeal efforts around the #GivingTuesday campaign, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the United States) followed by the widely recognized shopping events Black Friday and Cyber Monday, kicking off the holiday season. #GivingTuesday is meant to inspire people to financially contribute to their favorite non-profit organization. These financial gifts increase awareness of the mission and add value to the organization. We hope you'll support EEDA this #GivingTuesday.